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The author of the article visited Aastra’s Concord, ON, headquarters and to meet with Tony Shen, Aastra’s Co-CEO, President and COO. And Tony gave him his vision of UC and the market approach of Aastra which is user centric.
A nice article that show a different approach from the mainstream competitors.

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Ibratro Pte Ltd - the proud sponsor of "sip Is hip" site. It is the regional (South East Asia) distributor of various enterprise communication products, including Aastra IPBX , SIP phones, call centre products, OpenText fax server (Rightfax) and Netwise CMG products.